“Michael Pollan’s new book The Omnivore’s Dilemma
has been near the top of the best seller’s list since it was published in April, and it deserves to be. This is mostly an excellent book which I strongly recommend people read, along with Peter Singer and Jim Mason’s new book The Way We Eat: Why Our Food Choices Matter. Both books are real wakeup calls about how our food is being produced in the United States today, and how our food choices potentially can make a positive difference in the world. While Singer and Mason have many nice things to say about Whole Foods Market in their book (especially regarding our approach to improving farm animal welfare), Pollan is far more critical and skeptical about many of Whole Foods Market’s practices, both in his book and in subsequent interviews about the book in the media. Unfortunately Pollan did not carefully research Whole Foods Market’s actual practices while writing his book so many of his comments about us are either inaccurate or misinformed.”