An Insider’s Guide to Trader Joe’s – For curious New Yorkers.

“The quirky national grocery chain Trader Joe’s opens its first store in New York City today. I know this in part because of press coverage more suitable to the opening of a hip new museum than a seller of mayonnaise and tortilla chips. But I also know this because my friends in New York, normally hard-bitten sophisticates, have suddenly gone giddy for the newest resident of Union Square.”