“For years, suspicion has been growing in the orchards of the Wenatchee Valley in Washington State and in the food industry at large that fruit, nature’s original hand-held convenience food, is simply too poorly designed for today’s busy eater. The apple, for instance: whatever it has meant to Americans over the years — from mom’s pie to the little red schoolhouse — getting our mouths around one has also apparently meant some unspoken aggravation.”