“Laura Kwerel, a radio producer who works in a suburban Washington coffee shop, fell hard for FOUND when she read the third issue of the magazine — a hodgepodge of love-themed finds. The accumulated weight of the voices made her cry. ‘I was overwhelmed … ,’ Ms. Kwerel e-mailed Rothbart last year. ‘I realize now that there is more humanity in a discarded grocery list than in a thousand-page novel or a two-hour movie.’ To her, FOUND is a diary of the human race put together with affection and love. FOUND seems genuine, she says, because much of today’s media feels fake to her.”