The ‘proxy shopper’

“‘Kroger is more likely to be more convenient, and while people traditionally think of grocery shopping as a mom with a big cart and going once a week, we are finding out that today’s hectic lifestyle means more trips with a five-item list.’That shopper is increasingly a man, Rist said, ‘a proxy shopper’ who may be on his way home from work. Once the proxy shopper is in the store, chances are he picks up another couple of items. So traditional groceries with multiple local stores, such as Kroger, bigg’s and Meijer, may have an edge on Wal-Mart.”