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The Wall Street Journal: Want to Save? Put It on the List

The Ultimatest Grocery List, a downloadable PDF shopping list that I made for the book and have available at, made it into the sidebar on this Wall Street Journal story about the economy and making lists:

You know times are hard when the shopping list makes a comeback.

As the recession takes hold, consumers who used to shop impulsively are seeking ways to rein in their spending, and many are finding that sticking to a list can help them navigate through stores and limit their purchases.

Yes, I meant to post this a while ago.